About
I take pride in my craft and find immense satisfaction in using design to make people’s lives better.
As a designer, I combine empathy, design fundamentals, and a focus on collaboration to create impactful, user-centered experiences that solve real problems.
As a leader, I prioritize empathy, integrity, and open communication, guiding teams with a clear vision while building trust and accountability.
My career
Throughout my 15+ years of professional experience, I have
worked internationally both onsite and remotely with a vast array of organizations, industries, technologies, and team compositions
designed and delivered hundreds of enterprise applications, intranets, websites, and mobile apps
held roles such as information architect, user interface designer, interaction designer, user researcher, usability analyst, front-end developer, business analyst, and manager
developed a deep and broad multidisciplinary skill-set
My skill-set
My accumulated experience has provided me with extensive knowledge in
web and mobile design fundamentals
design process and design thinking
user research and data synthesis
leading, mentoring, and coaching UX teams
effective communication and storytelling
collaboration
navigating and managing complex relationships
humility, flexibility, and adaptability
Big ups from genuine Masters of their craft
“Greg is exceptional in every way. He’s my go-to person for fresh perspectives and design inputs. His meticulous attention to detail, commitment to validating designs through research and user testing, and passion for exploring diverse solutions truly set him apart.
Jiao
Sr. Product Designer
ATB Financial
“Greg’s a strong and dedicated leader who cares about the integrity of every project. His curiosity and engagement inspires his team to push boundaries and find even better solutions. Greg strikes a solid balance between easygoing and committed. I always felt trusted and supported when working with him. 10/10 would work with again.”
Kristin
Sr. UX Writer
ATB Financial
“Greg simplifies the often complicated designer developer relationship. No silos here, he ensured the dev team was engaged throughout the design process which resulted in greater transparency and stronger communication and collaboration. During development he remained committed, giving us the support we needed to successfully build the experiences as designed. Top-notch designer and a developer ally.
Robert
Developer
ATB Financial
